“Natural Intelligence” represents the central theme that illuminates the stage of the prestigious International White Truffle Fair in Alba, an event that shines like the most precious gem of Alba itself, the city that gave birth to this unique celebration.

This event stands as the guiding beacon of a territory increasingly enveloped in the charm of international tourism, distinguishing itself as one of the main showcases where haute cuisine and extraordinary Italian gastronomic creations shine brightly.

In questa nuova edizione della Fiera, siamo testimoni dell’inizio di un’umanità che abbraccia la tradizione e la modernità in armonia, una fusione di passato e futuro che dona nuova vita a questa terra. Alba fa la sua promessa di crescita sostenibile, un invito a riscoprire la bellezza della natura e la bontà della cucina locale.

An exhibition space that is a true sanctuary for lovers of Tuber magnatum Pico, an oasis where you can discover and purchase the finest of these exquisite mushrooms from the woods of Langhe, Roero, and Monferrato.

Here, visitors have the opportunity to get their hands on that precious and rare treasure, Truffle, directly from the sellers present, whether they are expert truffle hunters or specialized traders. Each transaction is subject to rigorous supervision and support from the Quality Commission, ensuring the authenticity and quality of the products.

In addition to truffles, there is also a wide selection of the finest local agri-food products, including local delicacies and premium wines.

For wine enthusiasts and connoisseurs, a dedicated area is reserved for tasting the renowned wines of the region, expertly presented inside the Grande Enoteca by AIS Piemonte, the regional section of the Italian Sommelier Association

For the youngest attendees, there’s Alba Truffle Kids, a fun place for children that, unlike typical spaces with inflatables and plastic toys, focuses on the educational and creative aspects.

This special environment provides ample room for imagination and hands-on activities, encouraging play as an educational tool and stimulating children’s creativity. Moreover, it promotes respect for the environment and the region, offering children the opportunity to explore and shape hills and vineyards using natural materials, while the kitchen and the wine cycle become a source of inspiration for stories and games crafted from wood.

The Fair is not just about wine and truffles. The entire region comes alive to host unmissable events: dinners and cooking shows with top chefs, cooking classes for both adults and children, interesting taste workshops to discover the gastronomic excellence of the area, as well as exhibitions, photography contests, and sports and cultural events that shouldn’t be missed.

The streets of Alba come alive with unique colors, scents, and flavors, while the fair booths reveal the mystery and delight of white truffles. The Fair is an experience that brings together generations, hearts, and minds, combining a passion for tradition with enthusiasm for innovation.

Discover all the scheduled events on the official Fair website